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CV

Professional Summary

I am a Product Design Leader with 15+ years of experience focusing on the place where people and products meet. I love growing teams, individuals and design practices, and seeing the positive impact that results. I have a passion for building the right thing beautifully, for bringing people together around a common goal, and for unlocking design’s ability to solve challenging business problems. 

Skills

Design Strategy   Product Design     People Management    Branding 
Organizational Design    Interaction Design    Presenting   AI   UX Research 

Content Design   Strategic Partnership   Team Culture    Design Systems

Design Ops  Agile  Design Scrum  GV Design Sprints  Coaching  

Work Experience

Jan 2022 - Present

Bank of the West - Head of Design / BMO  - Head of US Design

  • Led a diverse team consisting of Product Design, Content Design, Research, Branding & Web Design, and Design Ops across digital products, branding sites and initiatives. 

  • Restructured and instituted new processes and tools to increase effectiveness, quality of collaboration and solutions, drive more strategic impact, and grow trust with partners and within the team.

  • Teams delivered a major brand site redesign and re-platform, substantial research-driven improvements to new account opening, among others.

  • Cultivated practice leadership and quality, established rubrics and career progression clarity, up-leveled design management and coaching. 

  • Led team smoothly through acquisition turbulence, continuing to deliver projects with high impact and without turnover. 

  • Post-acquisition brought new practices to the wider BMO Canadian and US Design org, improving processes, crafting and delivering rubrics, establishing design scrum, and advocating for Content Design practice elevation.

  • Built partnerships, improved roadmaps and strategic prioritization, as well as methods for continuous improvement with the US businesses.

  • Delivered consequential redesigns of core secure-banking and new account application products at BMO.

2017 - Jan 2022

Stitch Fix  - Director of Design

  • Led design teams across all internal tools, including AI supported stylist interface, merchandising systems, warehouse fulfillment tools and reporting, and customer service systems.

  • Recruited and hired to grow the team 5x. Revamped the interviewing process & materials to reduce subjectivity and increase diversity. Mentored and coached staff, including managing managers, developed structure and processes increasing design’s visibility and strategic contribution.

  • Responsible for innovating the core business and stylist interactions, directed new feature development through experimentation that drove 10% increase in customer happiness and 7% increase in revenue. 

  • Partnered with directors and executives across the org–including engineering, data science, and business intelligence–aligning on best strategic opportunities for design impact. 

  • Implemented new design sprint process that increased transparency and on-time delivery, restructured design critiques to be more inclusive and efficient.

  • Led the creation of design principles and a design system for internal tooling.

  • All while investing in both in-person and remote culture (ask me about Tea Times, Question of the Day, pairing facilitation, and retros) and driving the highest team engagement scores within all of Design.

2016 - 2017

Faraday Future - Product Owner, In-Car Experiences

  • Led product development for a subset of in-car software and hardware experiences for a next-generation, partially autonomous electric vehicle.

  • Worked across disciplines with a team of UX/UI designers, software developers, hardware designers collaborating with engineers, branding, strategy, and executive teams to realize a vision of a highly advanced, connected and predictive car interior.

  • Collaboratively crafted product requirements to meet business and brand objectives

  • Conducted generative and evaluative research of an interactive heads-up display and steering wheel controls, inventing a new method for mocking up and testing the in-car experience

  • Oversaw design and development while improving overall department process

  • Managed partner relationships and integration

  • Wrote and produced marketing experiences for feature demonstrations at CES.

2010 - 2016

Belkin Wemo  - Product Experience Manager / Principal UX Designer

  • Responsible for leading and managing the Wemo creative product design team including UX, UI, and Industrial Design.

  • Worked closely with the Product Management, Marketing, and Engineering teams to drive product strategy, design principles, and execution plans, as well as continuously elevating product experience, marketability, and success.

  • Oversaw the design and development process, from initial research through production, ensuring that Wemo products are recognized for quality and innovation.

  • Developed, supported, and managed the people and resources of the creative team to support business growth.

  • Designed product eco-systems of hardware, software, and ongoing service – includes install guides, human factors, customer support.

  • Worked on energy conservation systems incorporating psychological principles of behavior change, with deliverables presented to the DOE.

  • Designed and iterated Wemo product and app – a pioneering and award-winning Internet of Things product ecosystem.

  • Built relationships with product management to influence roadmap and product strategy.

  • Led team in instituting quality standards for software design and implementation, with heavy emphasis on prototyping, testing, and close collaboration with software engineers.

2006 - 2010

Yahoo! Inc. - Senior UX Designer

  • Designed best-of-the-web entertainment experiences for Yahoo including an information and content platform for award shows, which increased page-views per user by 215% (from 20 to 45) for Oscars over the previous year, with 430M PVs on peak day.

  • Led a global design effort for an international entertainment product adaptable to different global audiences and editorial teams including flexible site framework and editorial tools.

Education

Stanford University

Bachelor of Science in Engineering: Product Design

Awards & Additional

  • User Experience Award - Silver, Best Consumer Product for Wemo.

  • IDEA awards Silver and Bronze for Wemo

  • Speaker at the 2017 IxDA Interaction Conference in NYC

  • Founder and organizer of UX Book Club Los Angeles 2009 - 2011

  • Guest lecturer for Art Center College of Design’s Art Center At Night classes

  • Member, Tau Beta Pi, National engineering honors society

  • President’s Scholar, Stanford University, for excellence in writing and research

Interests

Space, science, futures, SolarPunk, cycling, chocolate, and kindness. In no particular order.

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